At an Event end of Last year, I had one of those rare sales moments that prove why in-person events still matter.
I spotted an IT director from a small company at our booth, introduced myself, and within minutes, we had a match and our solution fit his needs perfectly. Right there on the exhibition floor, we negotiated the price. No endless emails, no long approval loops, just a direct, productive conversation.
Since we are building our presence in the DACH market, we have some flexibility in pricing, which helped seal the deal. After a few follow-ups and a demo, he stuck to his word and two months later, the order came through. It wasnt the biggest deal, but a great reminder of how effective face-to-face meetings can be.
Are in-person meetings still the best way to close deals, or has remote selling taken over? How often do you meet customers on-site?